So why in the world would anyone want to submit themselves to this process?
As it happens there are valid reasons to go the traditional route when publishing. For example, the print market is still very large and traditional publishers can provide a strong distribution service for print books. Also a traditional publisher will handle many aspects of the publication of a book freeing authors from having to deal with this. However, the problem remains that unknown authors are a question mark for any potential publisher. There is no way to predict whether their books will be successful, and publishers are reluctant to offer authors any deal that is not overtly slanted in the publisher’s favor. So what can authors do about this?
Believe it or not, the answer is self-publish!
How can this be? The idea is that if an author self-publishes, works hard at promotion, and readers like their books, they will develop a fan base. An author with a fan base wipes out a lot of the risk for traditional publishers who will have hard numbers to make their decision based on the author’s self-published books’ sales. In fact publishers may come knocking at their door, which will leave authors in a much better position to negotiate a contract that is more beneficial. In a recent article on Forbes, David Vinjamuri made three predictions about the future of publishing. Included in his third prediction is that traditional publishers will use indie publishing as their “little leagues” choosing authors who are successful in the arena of self-publishing.
Some people still bring up the argument about the “stigma” of self-publishing. They claim that authors blow their chances of getting traditionally published if they self-publish. This argument is a canard. Money has no stigma. If you demonstrate you can sell, no publisher will reject you because you are self-published.
Successful self-published author Hugh Howey, whose book “Wool” will be made into a movie, put it in the following way in one of his posts:
There is no better way to break into traditional publishing than self-publishing. Period. End of story.
So there you have it. Nowadays to get to those two different places you take the same road. Do you want to bypass the traditional publishing establishment? Then self-publish! Do you dream about getting traditionally published? Then self-publish!
Are these interesting times or what?
If you like this blog you can have links to each week's posts delivered to you e-mail address. Please click here.