Mr. Locke begins the book by telling us about all the mistakes he made spending thousands of dollars to market his books while his sales languished. Then he tells us about how he developed and applied his system, which caused his sales to take off. The interesting thing is that his system involves things many writers already do like writing a blog and using twitter, but he uses these tools in his own particular way which often runs against conventional wisdom.
For example, haven't we all been told that we need to constantly tend our blogs, posting daily if necessary? Well Mr. Locke posts only 12-15 times a year in his blog! And Twitter, I have used Twitter for one year. Well, after the author revealed how HE uses Twitter I had one of those "duh" moments. I can't believe I didn't figure that out by myself!
While many writers may find it difficult (I would even say "unnatural") to follow Locke's central directive on how to go about writing, I still think the book has a lot of great ideas to improve your sales strategy. At $4.99 this e-book is towards the high end of what e-books should cost. However, as the author states (and he sounds very sincere), he would have paid $10,000 for these ideas when he was in low-sales limbo. If you are also in this sales netherworld or want to avoid ending up there, this book may give you the framework that you need.